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Fashion & Luxury Business

Bachelor Fashion Management by EIDM

Through this transversal training program, you will develop a global fashion mindset with courses like Sustainable Fashion and Trend Forecasting, in which today’s social issues are explored.

Beyond gaining a strong fashion culture, your entrepreneurial drive and strategic thinking will be placed at the forefront. Thanks to industry projects led by fashion practitioners, you rapidly get immersed into the reality of the fashion business as you get to work on hands-on projects in a team.

In your role as future manager, you will learn the best practices in human resources management in order to lead your team towards success and know how to build a team within a multicultural environment. You will learn to think like a strategic merchant whereby a good understanding of the multifaceted retail sector is essential in order to plan an international retail strategy and guarantee the growth of a fashion business.

 

NEXT INTAKE :

September 2025

YEAR 1

Seminar in Milan
Seminar in Nice

Italian Fashion & Craftsmanship
French know-how in luxury industry

YEAR 2

Project Magazine Creation

YEAR 3

1 semester in Paris

Seminar in London

6-month internship

  • Pedagogical objectives

    • Analyze the evolution of fashion trends throughout the 20th century
    • Demonstrate a good understanding of communication tools and fundamental pillars of branding and propose relevant ideas to increase online brand visibility
    • Establish a marketing strategy, demonstrate problem-solving skills and creativity throughout group projects
    • Establish a commercial strategy, identify a distribution channel based on a brand’s positioning, target customers, select point of sales and master negotiation skills
    • Explore the latest innovative business models putting fashion technology or sustainability at the core of the business strategy
    • Formulate strategic recommendations to brands based on an in-depth research of the market trends and competitive landscape
    • Identify the management styles adapted to a team, understand how to leverage a team’s commitment, encourage and federate a team
  • Courses and Rhythm

    Initial training only

    4 course days per week

  • Evaluation methods

    • Continuous controle / attendance
    • Project
    • Internship & Thesis
    • Community service
    • A minimum of 10/20 must be obtained for each criterion
    • No partial validation of skill blocks
  • Teaching methods

    Through our teaching methodology, based on classroom lectures, analysis of real situations through specific projects and internships in companies, we prepare you to face complex challenges with critical thinking. This enables you to make decisions and communicate your ideas clearly and effectively.

    Our goal is to strengthen your business and leadership skills to solve problems in business management, especially in the fashion industry.

  • Prerequisites

    • Bachelor 1st year : a high school degree is required
    • Bachelor 2nd year : minimum 1 year of university studies/higher education duly completed (60 ECTS validated or equivalent), with a 4-week intensive compulsory course before
    • Bachelor 3rd year : minimum of 2 years of University studies/Higher Education duly completed (120 ECTS validated or equivalent), with a 4-week intensive compulsory course before

    Level of English language competence needed to follow an English-taught year of studies : B2

  • Career Opportunities

    • Brand Manager
    • Marketing manager
    • Communication manager
    • Retail manager
    • Purchaser
  • Certification

    Bachelor’s Degree “Chargé de développement marketing et commercial” (Marketing and sales development manager).Registered in the National Register of Professional Certification in France, Level 6, recognized by the French State (RNCP  – FEDE  n°36375″). Obtaining 180 ECTS credits (European Credit Transfer System)*

    *The degree awarded is an official foreign qualification recognized by the French authorities and does not have the status of an official degree in Spain. This website has been updated in February 2024. ACE Education has the right to modify it for academic, legal or commercial reasons.

  • Tuition fees

    Year 1 : 9 690€

    Year 2 : 9 690€

    Year 3 : 9 690€

  • Academic Programme

    YEAR 1

    History of Brands and Designers

    Sociology of Fashion

    International Fashion

    Global Trends

    Introduction to Marketing

    Consumer Behaviour

    Fashion & Digital

    360° Communication

    Commercial negociation & sales techniques

    Introduction to HR

    Fashion System

    Fashion Buying & Sourcing

    Textiles

    Foreign languages

    DTP

    Pack Office

    Soft skills

    Italian Fashion & Craftsmanship

    Seminar in Milan

    French know-how in luxury industry

    Seminar in Nice

    Project with a company

     

    YEAR 2

    Accounting

    Entrepreneurship

    International business

    Market research

    Omnichannel distribution

    Sales strategies

    E-business

    Digital Marketing & Community Management

    Fashion communication strategies

    Media & Advertising

    Photography

    Operational Marketing

    CRM

    Influence marketing

    Fashion Merchandising

    Visual Merchandising

    Foreign languages

    DTP

    Soft skills

    History of Contemporary Fashion

    Cultural influences in Fashion

    Magazine creation

     

    YEAR 3

    Fashion Brand Management

    Fashion Retail Management

    Brand Design

    Strategic Marketing

    Funnel Marketing

    New Business Models

    Finance for Manager

    Corporate Law

    Strategic Management

    European culture

    International project management

    HR Management

    Intercultural management

    Sustainable Fashion

    Foreign Languages

    Anglo-saxon business culture

    Seminar in London

    Professional project

    Internship

  • Campus Location

    ACE Madrid: Paseo del Prado 40, access via Calle Cenicero, 9 Madrid (28014), Spain (EU)

Companies that recruit our students

  • Agnès b
  • ALAIA
  • Alexandre Vauthier
  • Ba&sh
  •  Benefit
  • Burton of London
  • BERLUTI
  • BONOBO
  • Cartier
  • CELINE
  • Mercier champagne
  • CHANEL
  • Chantal Thomass
  • CHEVIGNON
  • Christian Louboutin
  • CLARINS
  • Comptoir des contonniers
  • Maje
  • MAUBOUSSIN
  • VOGUE
  • DIOR
  • Diane Von Furstenberg
  • DIESEL
  • GIORGIO ARMANI
  • GIVENCHY
  • GUERLAIN
  • HELMUT LANG
  • IKKS
  • INES DE LA FRESSANGE
  • JACQUEMUS
  • KENZO
  • Lagardère
  • LEVIS
  • LONGCHAMP
  • LOUIS VUITTON
  • LVMH
  • MAC
  • Sandro
  • SONIA RYKIEL
  • SAINT LAURENT