Sport Management

Master International Sports Management by ESBS

Our Professional “Master in International Sports Management”, designed and executed by ESBS European Sport Business School and the Valencia CF Foundation Training Centre (MBA Valencia CF), is a master’s programme that can be taken in various formats: onsite, hybrid, or online, in Spanish or English

A master’s programme born from the sports industry in 2009, positioning itself as one of the most recognised and valued sports management programmes in Spain, named Best Master’s in Sports Management in Spain in 2017, 2018, 2019, and 2022, as well as being among the three best sports management programmes in Europe in 2018 and 2022, according to the specialist ranking of the British publication SportBusiness.



October 2024


Study seminar in Paris – 1 week (Monday to Friday)
Academic trip Madrid – 1 day
Academic trip Alicante – 1 day

300-hour Professional Experience programme to obtain the CUALIFICAM* certified Professional Master’s degree.

  • Pedagogical objectives

    People with a university degree who wish to acquire the necessary qualification for the direction and management of sports organisations, facilities, and events.

    • You will obtain the tools and knowledge in sports management, learning how to lead and manage sports organisations, facilities, and events in an international and innovative environment through a 100% practical approach.
    • Your employability, either through entrepreneurship, intra-entrepreneurship, or through getting your first job or promotion in a sports organisation.
    • You will be able to detect business opportunities and develop the necessary management skills to do so.
    • We will train you to lead and manage sports entities, organisations, facilities, and events.
    • You will have the necessary managerial skills to manage and lead in the sports industry.
    • You will expand your network of contacts through lecturers, industry professionals, peers, and professional experience gained in sports companies.
    • You will learn about and develop the management of large sports facilities and events through case studies and academic visits.
    • You will learn about management and leadership in the sports industry from the perspective of industry professionals, university professors, and sports managers through practical case studies.
  • Courses and Rhythm

    Duration: 10 months.

    Languages: Spanish or english.

    Format: in-person, hybrid or online modality.

    Credits: 60 ECTS.

    Pre-enrolment: from now-on until full capacity.

    Classes: 3 days a week.

  • Evaluation methods

    Business Cases: You will work with real case studies from industry professionals and have the opportunity to work with and learn from them.


    Final Project: Business Plan

  • Teaching methods

    • You will learn through a combinationof theoretical and practical classes using case studies and teamwork in a multicultural environment, focused on the use of technology, innovation, and new industry trends.
    • It will be the centreof your education, through an active learning methodology that will encourage interaction with peers and teachers, fostering a critical attitude and disruptive thinking for executive management.
    • You will work with real case studiesfrom industry professionals and have the opportunity to work with and learn from them.
    • You will have access to Masterclasses, conferences, and round tables to learn about the experience of many of the key players in the sports industry’s growth, professionals you will have the opportunity to meet and who will give you a unique perspective on the industry’s reality.
  • Prerequisites


    Proof of Nationality (ID or Passport)

    Bachelor’s degree or equivalent qualification from a Spanish university, or from equivalent foreign studies that give access to a postgraduate degree or certified professional experience of 3 years in the sports industry.

    Cover Letter

  • Career Opportunities

    • Your own company
    • Marketing
    • Sport Sponsorship
    • Sports events management
    • Sports facility management
    • Sports club management
    • Business Development
    • Internationalisation
    • Human Resources
    • Athlete representation
  • Certifications

    Professional Master in International Sports Management

    CUALIFICAM Certification from the Foundation for Knowledge Madrid+D for the Quality of Professional Master’s Programmes certification.

  • Tuition fees

    8.500€ (campus site) / 7.650€ (online)

  • Academic Programme

    Module 1: The Sports Industry. Strategic Management In Sport Organisations (8 Ects)

    Module 2: Internationalisation And Legal Aspects In Sport (3 Ects)

    Module 3: Operations: Sustainable Management Of Sports Facilities And Events (12 Ects)

    Module 4: Financial Management In Sports Organisations (6 Ects)

    Module 5: Human Resources (4 Ects)

    Module 6: Sports Marketing (4,5 Ects)

    Module 7: Communication In Sports Organisations (3 Ects)

    Module 8: Entrepreneurship And Innovation In Sport (1,5 Ects)

    Module 9: Final Thesis Project (6 Ects)

    Professional Experience (12 Ects)

  • Campus Location

    ACE Valencia: Blasco Ibáñez Campus, Valencia, Spain C/ Ramón Llull 19, 46021, Valencia

that recruit our students

Equipment manufacturers, sports equipment distributors

  • Adidas
  • Quicksilver
  • Madewis
  • Sporeo
  • Billabong
  • Lacoste
  • Le Coq Sportif
  • Nike
  • Renault Sport Racing
  • Salomon
  • Asics
  • New Balance
  • Decathlon
  • New Balance

Media and new media

  • Webedia
  • Canal+
  • L’Equipe
  • M6
  • RMC
  • Media 365
  • RTL
  • Le Vestiaire Nantais

Fitness and recreational sports sector

  • UCPA
  • FDJ
  • Uban Soccer
  • Winamax
  • Neoness
  • Recrea
  • Urban Challenge
  • Hoops Factory
  • Keep Cool
  • Le Five
  • Letrot
  • Simalti
  • L’Orange Bleue
  • Go Park
  • PMU
  • AS Fitness

Marketing, communication and digital sport consultancies

  • Havas Sport & Entertainment
  • Quaterback
  • Opta
  • Lagardere Sports and Entertainment
  • Sportlab Group
  • Orange
  • Sporteasy
  • Youfoot
  • EDF
  • BCM Sports
  • LOSC
  • Stadline

Federation and Sports clubs

  • Stade Rennais
  • FC Nantes
  • Fenix Handball
  • Stade Toulousain
  • Fontenilles FC
  • JSA
  • Chelsea Football Club
  • A.S Monaco
  • NBA
  • RC Lens
  • LOSC
  • French Table Tennis Federation
  • OM
  • OL
  • Nice Volley-ball

Student Experience

Lisa 3rd-year student of Bachelor Marketing & Sports Events

“This program has given me a lot, thanks to the many internships and professional experiences I’ve had. I’ve discovered many different fields, such as commerce, communication, events management... I was able to meet industry professionals and expand my network! The possibility of going abroad in the 2nd year of the Bachelor’s program to London or Madrid is a real plus. Not only linguistically, but also personally and professionally.”

Nathalie Graduated student

“During my training in the GSBM, I had access to the highest levels of expertise regarding sport international business in Europe, in Asia and in the USA with a focus on the newest trends in industry. The real added value of the programme has been the international lecturers, who have large and diversified experience. Throughout these two years, I learnt how to manage multiple projects with deadlines to meet, which allowed me to gain professional experience finalised with a contract in the UK.”