Fashion & Luxury Business

• Analyze the evolution of fashion trends throughout the 20th century
• Demonstrate a good understanding of communication tools and fundamental pillars of branding and propose relevant ideas to increase online brand visibility
• Establish a marketing strategy, demonstrate problem-solving skills and creativity throughout group projects
• Establish a commercial strategy, identify a distribution channel based on a brand’s positioning, target customers, select point of sales and master negotiation skills
• Explore the latest innovative business models putting fashion technology or sustainability at the core of the business strategy
• Formulate strategic recommendations to brands based on an in-depth research of the market trends and competitive landscape
• Identify the management styles adapted to a team, understand how to leverage a team’s commitment, encourage and federate a team

Initial training only

4 course days per week

• Continuous controle / attendance
• Project
• Internship & Thesis
• Community service
• A minimum of 10/20 must be obtained for each criterion
• No partial validation of skill blocks

Classes, internship, student projects

• Bachelor 1st year : a high school degree is required
• Bachelor 2^nd year : minimum 1 year of university studies/higher education duly completed (60 ECTS validated or equivalent), with a 4-week intensive compulsory course before
• Bachelor 3rd year : minimum of 2 years of University studies/Higher Education duly completed (120 ECTS validated or equivalent), with a 4-week intensive compulsory course before

Level of English language competence needed to follow an English-taught year of studies : B2

• Brand Manager
• Marketing manager
• Communication manager
• Retail manager
• Purchaser

Bachelor’s Degree “Chargé de développement marketing et commercial” (Marketing and sales development manager).Registered in the National Register of Professional Certification in France, Level 6, recognized by the French State (RNCP  – FEDE  n°36375″). Obtaining 180 ECTS credits (European Credit Transfer System)*

*The degree awarded is an official foreign qualification recognized by the French authorities and does not have the status of an official degree in Spain. This website has been updated in February 2024. ACE Education has the right to modify it for academic, legal or commercial reasons.

Year 1 : 9 690€

Year 2 : 9 690€

Year 3 : 9 690€

Tuition fees can be paid in one, in three or in six settements

YEAR 1

History of Brands and Designers

Sociology of Fashion

International Fashion

Global Trends

Introduction to Marketing

Consumer Behaviour

Fashion & Digital

360° Communication

Commercial negociation & sales techniques

Introduction to HR

Fashion System

Fashion Buying & Sourcing

Textiles

Foreign languages

DTP

Pack Office

Soft skills

Italian Fashion & Craftsmanship

Seminar in Milan

French know-how in luxury industry

Seminar in Nice

Project with a company

 

YEAR 2

Accounting

Entrepreneurship

International business

Market research

Omnichannel distribution

Sales strategies

E-business

Digital Marketing & Community Management

Fashion communication strategies

Media & Advertising

Photography

Operational Marketing

CRM

Influence marketing

Fashion Merchandising

Visual Merchandising

Foreign languages

DTP

Soft skills

History of Contemporary Fashion

Cultural influences in Fashion

Magazine creation

 

YEAR 3

Fashion Brand Management

Fashion Retail Management

Brand Design

Strategic Marketing

Funnel Marketing

New Business Models

Finance for Manager

Corporate Law

Strategic Management

European culture

International project management

HR Management

Intercultural management

Sustainable Fashion

Foreign Languages

Anglo-saxon business culture

Seminar in London

Professional project

Internship

ACE Madrid: Paseo del Prado 40, access via Calle Cenicero, 9 Madrid (28014), Spain (EU)